I'm Ross, a Senior Product Designer and Head of Design specialising in digital products and AI-powered experiences.

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For the past 16 years, I've helped startups, scale-ups and enterprise organisations turn complex challenges into intuitive digital experiences.

From product strategy and UX design to UI design and prototyping, I work closely with cross-functional teams and stakeholders to create products that are thoughtful, practical and built around real user needs.

Who I’ve worked with

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View Case Studies

Experience

My experience spans multiple sectors, from finance to healthcare, aerospace to gaming, and education to manufacturing.

On top of complex software, I’ve worked on projects within Artificial Intelligence (AI), Internet of Things (IoT) and Mixed Reality (MR) spaces.

Regardless of the sector or the technology, my approach is always the same; Understand the problem, work collaboratively and design products that work for both the people using them and the businesses behind them.

The Discovery phase is where we identify the WHY.
It’s where we begin to align on the problems, the people they affect, the processes they follow and the technology they use.
The why creates a clear, evidence-based foundation for the potential opportunities before aligning on the right solution.
The Design phase is where solutions begin to FORM.
It’s where we begin to translate validated discovery insights into exciting, visual form. We define how the experience works end-to-end, for all users, interactions and interfaces, ensuring everything aligns with user needs, business goals and technical constraints.
The Prototyping phase is where design solutions come ALIVE.
It's where we turn complete visuals into full, interactive, clickable prototypes.
Prototypes enable development clarity, user testing, stakeholder feedback and investment activity.
The best ideas often come from COLLABORATION.
I plan and facilitate collaborative workshops that bring stakeholders, project managers and developers into the same conversation.
Whether it's defining a product vision, mapping user journeys, or solving complex challenges, I help teams align, collaborate and make decisions faster.